Crisis emergency risk communication (CERC) is the application of evidence-based principles to effectively communicate during emergencies. CERC framework is applied in public health in response to health emergencies, like the COVID-19 pandemic to encourage public participation in disease prevention and containment.

Racial minorities have been disproportionately impacted by COVID-19. Moreover, vulnerable populations and minorities are more likely to have communication gaps due to socioeconomic disadvantage, low health literacy, immigration status, and limited English proficiency, compounded by language and cultural discordance and mistrust of health institutions.