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Mayo Clinic and Rochester Healthy Community Partnership develop playbook for COVID-19 health equity

The task force actually made a difference in messaging the necessary information to affected communities but also in talking to Mayo Clinic by allowing Mayo Clinic to establish a site where they didn't have to go through an appointment with the doctor," says Rochester Healthy Community Partnership member Ahmed Osman.

Other Rochester Community Partnership members including Miriam Goodson believe more needs to be done to help people.

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Trusted Messengers May Help Disenfranchised Communities Overcome Vaccine Hesitancy

“What we realized when the pandemic hit in spades in March was that with long-established partnerships we were uniquely positioned to leverage” trust built up over the years between Mayo experts and their community partners, said Dr. Mark Wieland, who helps direct the group and studies the impact of such partnerships. “We realized we were obligated to jump in with two feet.”

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Nate Nordstrom
Mayo doctor says leveling COVID racial disparities requires building trust.

"Americans' trust in institutions, public health and healthcare is at an all-time low, and some of that is certainly justifiable, particularly as it relates to legacies of racism in some of those institutions in certain eras," Dr. Wieland said. "So, an authentic process of community engagement which fosters trust before any problem needs to be solved or before any funding comes to the table— those can be particularly powerful."

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Nate Nordstrom
Translating COVID-19 facts and speaking the language of diverse community members.

"We know that when we can provide the right information in a linguistically and culturally competent manner, we are more likely to reach otherwise harder to serve populations which is critical in the fight against COVID-19," says Irene Sia, M.D., Infectious Diseases. Dr. Sia, together with Mark Wieland, M.D., Community Internal Medicine, leads a community-engaged research partnership and uses a community-based participatory research approach to managing the pandemic in Rochester.

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Nate Nordstrom
COVID-19 and race in Minnesota: a tale of two viruses

"It really goes back to social determinants of health," says Mayo Clinic's Dr. Mark Wieland. "People from minority households and immigrant households are more likely to live in multi-generational homes, more likely to have to go to work as essential workers, more likely to be in jobs that have the highest risks for COVID transmission and more reliant on public transportation."

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Nate Nordstrom